What is a megatrend?

18th June 2020

Global megatrends are sustained, macroeconomic, transformative developments, that may alter the trajectory of the economy, business, society, cultures, and our lives, to define and shape our future world.

The implications of these trends are diverse, presenting both opportunities and risks. Megatrends don’t exist in isolation. The interconnectivity of our world means trends overlap and investment themes appear. Recent research1 has highlighted some megatrends expected to shape our lives in the next couple of decades, these include rapid urbanisation, climate change, demographic and social change, shifts in global economic power and technological breakthroughs.

1PwC and BlackRock/iShares, 2020